Saint Felix
A digital experience for a distillery inspired by culture, curiosity and global flavour.
Date
August, 2025
Industry
Hospitality
Services
Website
Design
Located in the bayside suburb of Mordialloc, Victoria, Saint Felix Distillery celebrates the cultural diversity that shapes Australia. Producing small-batch spirits inspired by worldly flavours, the brand is driven by curiosity and craftsmanship.
BOYOHBOY Studio was engaged to design and develop a new website alongside a suite of brand extensions that reflect Saint Felix’s diverse sensibility. The goal was to create a digital presence that felt premium and immersive, while clearly communicating the brand’s story and product range.
With integrated e-commerce functionality, the website acts as a digital bottle shop, allowing customers to explore and purchase Saint Felix spirits online. Thoughtful layouts and considered design details help bring the distillery experience to life, even for those unable to visit in person.
The result is a refined and engaging digital platform that supports growth, enhances accessibility and positions Saint Felix as a distinctive player in the Australian craft spirits space.
Why this worked
Story-led digital design.
The website places brand narrative and cultural inspiration at the forefront, creating a deeper connection with customers.
Seamless e-commerce integration.
Online purchasing is intuitive and unobtrusive, turning the site into a natural extension of the distillery experience.
Premium yet approachable feel.
Refined design details balance sophistication with warmth, reflecting the brand’s inclusive and curious ethos.
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Let’s create something awesome together.
Thanks for visiting. © BOYOHBOY Studio 2026
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Let’s create something awesome together.
Thanks for visiting. © BOYOHBOY Studio 2026
