PanelTech Systems
Building a strong, scalable brand for a next-generation construction system.
Date
March, 2025
Industry
Trades & Construction
Services
Branding
Website
Marketing
Photography
PanelTech Systems is a Melbourne-based construction technology business specialising in structural insulated panel systems for residential and commercial builds. The founders engaged BOYOHBOY Studio to create a strong, cohesive brand and digital presence to support the launch and growth of the business.
With the growing popularity of prefabricated building solutions and increasing pressure from Victoria’s housing shortage, the challenge was to establish credibility in a competitive market while clearly communicating the speed, efficiency and performance benefits of the PanelTech SIP system to builders, architects and developers.
Working closely with the founders, BOYOHBOY Studio developed a robust brand identity from the ground up, including logo design, visual language and messaging. The identity was designed to feel engineered and dependable, while remaining clear and accessible across all audiences.
This was carried through across print and digital executions, including a purpose-built website that clearly communicates system benefits and supports lead generation. The result is a confident, cohesive brand that positions PanelTech Systems as a modern, forward-thinking provider of prefabricated building solutions in a rapidly evolving construction landscape.
Why this worked
Built for real-world decision makers.
The brand is designed with builders and industry professionals in mind, prioritising practicality, clarity and confidence over unnecessary complexity.
Consistency across every touchpoint.
A cohesive rollout across print and digital ensures the brand feels credible and established from day one, building trust and supporting lead generation in a competitive construction landscape..
Digital clarity that drives action.
The website structure and content focus on education and usability, helping potential clients quickly understand the product and move confidently toward enquiry..
We'd love to hear from you.
We'd love to hear from you.
Let’s create something awesome together.
Thanks for visiting. © BOYOHBOY Studio 2026
Stay in touch
To keep up with the latest from BOYOHBOY,
please join our mailing list. No spam, we promise.
Let’s create something awesome together.
Thanks for visiting. © BOYOHBOY Studio 2026
