Old Peninsula Football Club
A modern club identity that honours tradition while looking firmly to the future.
Date
August, 2025
Industry
Fitness
Services
Branding
Website
Marketing
Photography
Design
Old Peninsula Football Club has competed in the Victorian Amateur Football Association since 1980, originally established as Peninsula Old Boys. With a strong foundation and steady progression through the VAFA ranks, the club has built a proud history both on and off the field.
Following a name change in 2020, the club required a refreshed identity that reflected its evolution while maintaining a connection to its heritage. BOYOHBOY Studio was engaged to deliver a contemporary rebrand that balanced history with modernity.
The new identity includes a redesigned logo supported by a refined system of colour and typography. This visual language was rolled out across a wide range of applications, including print collateral, signage, social media and digital platforms, ensuring consistency and clarity at every touchpoint.
The result is a confident and cohesive brand that signals a new chapter for Old Peninsula Football Club while respecting the legacy that shaped it.
Why this worked
Respectful evolution.
The updated identity feels fresh and contemporary without abandoning the club’s established history.
Strong and adaptable system.
The colour and typographic framework works seamlessly across on-field, off-field and digital applications.
Built for community and growth.
The brand supports pride, recognition and consistency for players, members and supporters alike.
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Let’s create something awesome together.
Thanks for visiting. © BOYOHBOY Studio 2026
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Let’s create something awesome together.
Thanks for visiting. © BOYOHBOY Studio 2026
