Old Peninsula FC - Boy Oh Boy

↳ Old Peninsula FC commenced in the Victorian Amateur Football Association in 1980 as Peninsula Old Boys – the school followed other AGS schools with an Old Boys team in the VAFA. With Channel 7’s chief newsreader Peter Mitchell one of the early administrators, the club has had a strong foundation as it has climbed through the sections of the VAFA. In 2020 the Football club changed its name and needed a fresh new identity to match.

Boy Oh Boy was set the task of creating a new identity. It needed to look and feel new and contemporary without throwing out the rich history of the club. As well as a new logo we also introduced a new system of colour and typography across a suite of touchpoints, collateral, signage, social and online applications.