New Design Electrical
A new electrical brand built to feel clear, confident and easy to work with.
Date
August, 2018
Industry
Trades & Construction
Services
Naming
Branding
Website
Photography
Marketing
New Design Electrical is an electrical and solar services provider offering considered, customised solutions across a broad range of residential and commercial projects.
BOYOHBOY Studio was engaged to create a brand new identity from the ground up, delivering a complete suite of print and digital collateral supported by clear brand guidelines. The aim was to establish a visual language that felt friendly and approachable while maintaining a professional edge.
The identity system is driven by a contemporary typographic hierarchy, with strong, oversized headline typography creating clarity and accessibility across all applications. This approach ensures the brand communicates confidently, whether viewed on-site, in print or online.
The brand was carried through to the design and development of the New Design Electrical website, created in close collaboration with the client. The result is a cohesive and functional digital presence that supports growth and positions the business as a modern, reliable electrical partner.
Why this worked
Clarity through typography.
The bold typographic hierarchy makes key information immediately legible across vehicles, signage, print and digital, reducing friction for customers and reinforcing professionalism.
Approachable without losing credibility.
The friendly visual language softens what can be a technical, trade-heavy industry, helping the brand feel easy to engage with while still communicating expertise.
Designed for real-world use.
The identity system was built to perform across multiple touchpoints, from on-site applications to the website, ensuring consistency, scalability and long-term usability.
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Thanks for visiting. © BOYOHBOY Studio 2026
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