Monday Social
A refreshed digital identity for a marketing agency that values clarity, creativity and connection.
Date
August, 2025
Industry
Marketing
Services
Branding
Website
Design
Monday Social is a boutique digital marketing agency based on the Mornington Peninsula, specialising in online advertising and media buying strategies. With a growing client base, the team required a refreshed brand identity to better reflect their expertise and attract new clients.
BOYOHBOY Studio was engaged to modernise the brand and develop a cohesive visual system that could support both digital and physical applications. The aim was to strike a balance between professionalism and approachability, while clearly communicating what can often be complex digital concepts.
A new colour system and contemporary typography were introduced across a suite of touchpoints, including digital collateral, signage and online applications. To further support the brand, a family of custom illustrations was developed to simplify and humanise key marketing ideas.
The result is a clear and engaging brand identity that feels confident, contemporary and easy to engage with, positioning Monday Social as a trusted and approachable digital partner.
Why this worked
Clarity in a complex space.
The illustration system helps translate technical digital marketing concepts into clear, engaging visuals.
Modern and flexible identity.
The refreshed colour palette and typography provide a contemporary foundation that scales across platforms.
Approachable professionalism.
The balance of clean design and playful elements builds trust while keeping the brand friendly and accessible.
We'd love to hear from you.
We'd love to hear from you.
Let’s create something awesome together.
Thanks for visiting. © BOYOHBOY Studio 2026
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Let’s create something awesome together.
Thanks for visiting. © BOYOHBOY Studio 2026
