Collab Electrical Group
Balancing professionalism and approachability for a new generation of electrical services.
Date
August, 2025
Industry
Trades & Construction
Services
Branding
Website
Photography
Collab Electrical Group is a Mornington Peninsula–based electrical business delivering residential, commercial and industrial services. Business owners Jourdan and Ben engaged BOYOHBOY Studio to create a contemporary, approachable brand and a strong digital presence to support growth.
The challenge was to stand out in a competitive electrical services market while maintaining trust, clarity and broad appeal across domestic, commercial and industrial audiences.
Working closely with the founders, BOYOHBOY Studio developed a modern brand identity, from logo design through to the full visual system, balancing professionalism with approachability. The identity was designed to work seamlessly across all touchpoints, both on-site and online.
This was carried through to a clean, user-friendly website that clearly communicates services and improves local search visibility across the Mornington Peninsula. The result is a cohesive brand and website that positions Collab Electrical Group as a trusted, modern electrical services provider.
Why this worked
Clear positioning in a crowded market.
The refined brand identity balances professionalism with approachability, helping Collab Electrical Group stand out while appealing to residential, commercial and industrial clients. This clarity builds trust quickly and supports stronger recognition in a highly competitive local market.
Design built for real-world use and growth.
The visual system was created to work consistently across all touchpoints, from vehicles and on-site signage through to digital platforms. This cohesion strengthens credibility, improves brand recognition, and provides a scalable foundation for future growth.
A website that turns clarity into enquiries.
The website focuses on clear service communication, intuitive navigation and improved local search visibility. This makes it easy for potential clients to find, understand and engage with the business, directly supporting lead generation across the Mornington Peninsula.
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Thanks for visiting. © BOYOHBOY Studio 2026
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