Urban Ground Mordialloc
A vibrant digital hub for Mordialloc’s evolving food, drink and community precinct.
Date
August, 2025
Industry
Hospitality
Services
Website
Illustration
Design
Urban Ground is Mordialloc’s culinary precinct, bringing together food trucks, an open-air beer garden and a relaxed, family-friendly atmosphere. Designed as a place to gather, it invites locals and visitors to eat well, unwind and spend time together.
BOYOHBOY Studio was engaged to design and develop a new website that would act as the central platform for all things Urban Ground. The challenge was to create a digital experience that could support a constantly evolving offering while remaining clear, engaging and easy to navigate.
The website was built as the first port of call for event information, food truck rosters, social content and updates, as well as content related to Saint Felix Distillery. To support this, the existing brand identity was extended through a suite of custom illustrations, adding energy and personality to the digital experience.
The result is a flexible and engaging website that reflects the lively, community-driven nature of Urban Ground and supports its role as a growing destination in Mordialloc.
Why this worked
Clear positioning in a crowded market.
The refined brand identity balances professionalism with approachability, helping Collab Electrical Group stand out while appealing to residential, commercial and industrial clients. This clarity builds trust quickly and supports stronger recognition in a highly competitive local market.
Design built for real-world use and growth.
The visual system was created to work consistently across all touchpoints, from vehicles and on-site signage through to digital platforms. This cohesion strengthens credibility, improves brand recognition, and provides a scalable foundation for future growth.
A website that turns clarity into enquiries.
The website focuses on clear service communication, intuitive navigation and improved local search visibility. This makes it easy for potential clients to find, understand and engage with the business, directly supporting lead generation across the Mornington Peninsula.
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We'd love to hear from you.
Let’s create something awesome together.
Thanks for visiting. © BOYOHBOY Studio 2026
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Let’s create something awesome together.
Thanks for visiting. © BOYOHBOY Studio 2026
